Blog · Startups · 2 min read

Seven First-Year Mistakes That Are Cheap to Avoid

Most of my work is with companies that have been around for years. Again and again, the problems I find trace back to something small that was set up wrong in the first twelve months and never revisited.

The good news for a new owner: every one of these is cheap to get right at the start and expensive to fix later.

1. Mixing business and personal money

One account for everything feels simpler. It makes your books useless, your taxes harder and your business look less serious to a bank.

The fix: open a separate business bank account on day one and run everything through it.

2. Books built only for taxes

If the only time you look at your numbers is when your accountant asks for them, you are driving by looking in the rear-view mirror.

The fix: set up simple bookkeeping from the start and look at three numbers every month: sales, profit and cash in the bank.

3. Guessing at prices

Copying a competitor and going a little cheaper is the most common pricing method there is, and the most dangerous.

The fix: work out your cost per sale, your monthly overhead and your break-even before you set a price.

4. Not paying yourself

A business that only survives because the owner works for free is not profitable. It is subsidized.

The fix: put a salary for yourself in the plan, even a modest one, and price to cover it.

5. Taking every customer

Early on, any sale feels like a good sale. Some customers cost more than they pay: constant changes, slow payment, discounts they talked you into.

The fix: decide who your ideal customer is, and get comfortable saying no, or quoting higher, to the ones who are not.

6. Doing work on a handshake

No written scope, no deposit, no payment terms. Then the job grows, the invoice is disputed and you wait 90 days for your money.

The fix: a one-page agreement for every job that states what is included, the price, when payment is due, and a deposit before you start.

7. Keeping everything in your head

How you quote, how you deliver, who to call when something breaks. If it is only in your head, you can never take a day off and you can never hire someone to help.

The fix: write a simple checklist the second time you do anything. By the end of the year you will have an operations manual without ever sitting down to write one.

The pattern

None of these is about working harder. Each one is a small piece of structure, and structure is what lets a business grow without falling apart. Owners who add it in year one spend the next ten years building. Owners who skip it spend those years catching up.

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